Her very sexy shoe’s company  has been invited to participate at Fashion Week in NY this September. This brazilian born lives in Rhode island and started her own shoe’s line with timeless sexy pieces every woman should own. Goka is driving everyone at NY fashion week nuts and I’m one of them. It’s a new brazilian line that collaborates with Alexandre Herchkovitch, also another brazilian fashion designer that deserves a post by its own. I’ll be back for more!

“The beauty is the bootie” says Alexandra Gold.

From Oxford inspired styles to ladylike silhouettes there’s a bottie for every woman!

www.gokadesign.com

Jo de Mer by Amalia Spinardi.

In the backyard we’re gonna have some party…or in the beach…and a bathing suit from Jo de mer that suits you well can transform that pool yard in a runway.

After years as the editor of Elle magazine in Brazil and Capricho magazine for teens Amalia decided to start her own beachwear line…and says : “I’ve always been a bikini addict”.

Her work is based in lycra and bright color fibers, that brings your bathing suit to shine. But not so extravagant. It’s just enough. She’s inspired by woman who enjoy life by water…and also are sophisticated. Think about Brigitte Bardot walking like the Girl from Ipanema. The cut is also more generous than usual brazilian bikinis around the world. But it’s still very sexy and suits all kinds of woman. They carry precious details, like metals, buttons, laces and cute bags that match. The line also offers a variety of caftans and tunics made with crochet and vintage. It’s love at first sight. They sell in the USA at Barneys and boutiques all over NY. Also Europe and Caribean. Brazilian bikini is the must of the season!….

Luxury is desired. No doubt. Of course we’re not living in The Fairy Tale of Chanel and Dior’s world….but we do like good design, quality and individualism. 

 Over the next few posts, I will continue to explore how both local players and international brands are responding to this change and what may happen in the years to come. This is the market to watch for a shift that is emerging  in other advanced luxury markets as well.

Teenage women, who ten or fifteen years ago may have been decked out head-to-toe in Chanel or Prada, are shopping at the low-priced modern vintage boutiques, which is a better match for their smaller budgets. While this would have been unthinkable a few years back, it is now de rigueur for the young generation, which deliver better value and perceived individuality.

The boutiques also offer upcoming designers collections, Its clothes are marketed as “real” and “accessible” unlike the clothes shown on European high fashion runways which are perceived to be  over-processed and over-priced. They deliver creativity, originality and good service.

Theodora by Rita Weiner is located at Rua (street) Augusta/ Sao Paulo – Brazil, one of the Hot spots for fashionistas from all over the globe. It offers a variety of one-of-a-kind t-shirts (a MUST) and beautiful collections that transcends color, artisan work, and unique over-sized bags. They also have a great on-line blog, where you contact the store by e-mail, order your desirable pieces and also make acquaintances with them. They have a personalized service, where you can chat about style, what to wear or any sort of question about existentialism involving fashion, of course. Or if you happen to be around South America – check them out!

They love you as much as we love them!

on-line store: www.theodoraonline.blogspot.com

Their website: www.theodora.com.br

photos courtesy by Theodora.