The Chronicles of Beautiful People – part I

July 14, 2008

It’s no secret,in Sao Paulo Brazil who you are and who you know has always mattered more than what you do. What’s unique about today’s nouveau-hipster-style is that they have seen the city like this before.The hysteria of the boom before the bust is all, it was their parents who were the taste-makers of yesteryear: the artists, musicians, designers and muses of the mid-’80s, as well as the lawyers, publicists, writers who gave them a cultural and financial context. Some of these old folks still have flourishing careers, but many find themselves in the middle of a media era they will never quite know how to manage. And the new generation find their wickedly dynamic ways to survive. Our beautiful people posts will introduce young students/professionals from South America, talking about their worst and best rides in the planet!

The effervescent brazilian-born student/publicist/and fashion lover from Sao Paulo Brazil can have a hippie vibe if goes to the right places. With her bee-stung lips, it’s no wonder the playful 22 year -old felt compelled to give us the first interview about life in the South A. She’s certainly got the credentials and is trying out her career skills, and competing around one of the coolest cities in South America. Let’s find out what’s inside the college student’s minds/bodies/life at the capital..where party is anytime, everywhere, with everyone. Graziela Mazzer is our guest for the season…

Graziela Mazzer is a senior undergrad publicist at University of Fine Arts in Sao Paulo. Immediately agreed to an interview and tell us how is the world around her beautiful mind…

a.m.a.: How have things changed since you moved to Sao Paulo?

Mazzer.: I grew up. I learned to adapt myself to different situations, good or bad, Sao Paulo offered this beautiful dynamic of life where I have to socialize with a variety of people, cultures and ethnicity, If you don’t stop to get to know them well enough it’s just not worth the living (not like watching them, but like an anthropologist, admire and study human behavior). Respect the differences, have always a second opinion and advice. I’m also more aware of things like never before. I feel agitated like the city…there’s no way to live in Sao Paulo if you don’t follow the flow. The city that never sleeps (like NY). There’s freedom in fashion. Every season the streets change constantly, you can be a fashion victim or not, and adapt your style to your own life. Independence and ambition pairs with curiosity.

a.m.a.: how truthful is what you see on television (from a publicist view)?

Mazzer: There’s not much truth on TV. The audience is what matters. And with the lifestyle I have…there’s not much time for tv anyway.

a.m.a.: What country would you like to visit most?

Mazzer: Spain.

a.m.a.: TV shows you watch?

Mazzer: Greys Anatomy and Desperate Housewives.

a.m.a.: Art galleries?

Mazzer: MASP at Paulista Avenue.

a.m.a.: Not necessarily in the same order…but what are your preferences these days for…beaches,shopping, food, beer, music, books?

Mazzer.: I’ll try to go over all these things without writing a novel…:) My favorite beaches are Ilhabela and Juquey (north coast of the state). It’s the hit now, a lot of young people that loves to have fun. Shopping is Patio Higienopolis, it’s like a huge mansion transformed in a shopping area with boutiques, cafes, gym, bookstores, cinema and restaurants. I love Chinese and Japanese food, the oriental culture in Sao Paulo is strong..we also have Chinatown where the best Chinese restaurants are located, and of course…Barbecue (the famous Brazilian churrasco!). My beer is Heineken. I’m very eclectic with music…from The Beatles to The Killers, and my playlists flourishing with House, Techno, Electro, Jazz and Rock. For movies, it’s hard to choose, but Volver from Almodovar, Requiem for a Dream, 21gr, Interview with the Vampire are top fav’s. So far the book The Alchemist by Paulo Coelho garantees you a full and fascinating life.

a.m.a.: What’s your style and designer?

Mazzer.:A nice and comfortable pair of jeans and sunglasses are a MUST. I like Coco Chanel, Vivienne Westwood and Marc Jacobs for international designers…and local is Gloria Coelho.

a.m.a.: Sourpusses say SP nightlife isn’t what it used to be. Do you agree? How do you think it’s changed?

Mazzer:Sao Paulo changes constantly. It’s always possible to find good places to go out every single night!…There are no boring days in the city. You find renowned names in the music scene at clubs like D-edge, CLash, Vegas, Pacha. Festivals every year, like this year the Tim Festival will bring famous bands and singers like Amy Winehouse (if she survives), Bjork and the Gossip. The city is the first stop for international music, and the rest of the country follows it. There’s always something new, you choose what to like or dislike.

a.m.a.: Do you ever want to just stay home?

Mazzer.: Yes, the body asks to retire for a moment (laughs).

a.m.a.: If you could be an icon…who would you be?

Mazzer.: Catarine Deneuve. Gorgeous and elegant.

Graziela interns for DiGiPronto, an digital agency for ambiance online…following the creation process, organizing meetings and giving them the feedback from clients. And she complements: I’m enjoying this experience very much, the contact with clients and taking action with my acknowledge…it’s the first step of a dream, it’s the beginning of a career and I like it. There’s no monotony here, every day is a challenge.

Adding that attitude is key for success. Graziela Mazzer (Sao Paulo, Brazil).



  1. beautiful..thanks gra gra!

  2. Your blog is interesting!

    Keep up the good work!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: